MASTERING SKETCHUP: FROM IDEA TO 3D SPACESep 4, 2026By Arch. Imad Darouich
WORKSHOP SEVEN - MASTERING SKETCHUP: FROM IDEA TO 3D SPACE - WHEN THE LINE DEMANDED THE RIGHT TO RISE - A STORY INSPIRED BY THE ORIGIN OF SKETCHUP
This text draws upon the true story of architectural engineer Brad Schell and software developer Joe Esch, who worked to create professional 3D design software that combined power with accessibility.